Sunny Orlando, Florida in mid-April at the Orange County Convention Center, a crown jewel along I Drive with its fanning arches and swaying palm trees. Attendees of the ISA Sign Expo 2024 shuffle from booth to booth in the hall, learning about the latest and greatest innovations in the sign industry.
The Grimco Booth welcomed all, capturing the attention of many as soon as they walked through the entrance. At Grimco, we have one simple goal – to help our customers grow their business – and we highlighted how Grimco Works For You through every aspect from our full product and equipment offerings from the top brands in the industry to highlighting our comprehensive Manufactured Products Division and introducing our new robust Electrical Division.
Grimco’s presence carried on throughout the show floor with a second booth dedicated to our exclusive brand, Briteline, celebrating its 25th anniversary in the sign industry. Briteline’s WrapCAST Film was featured in The Wrap Institute’s Never Stop Learning Wrap Contest. The Kover NUtec Inks booth highlighted our full exclusives portfolio, and our industry experts shared their knowledge on the ISA Learning Lounge stage.
Keep reading below to learn more about the noteworthy trends and innovations in graphics, manufacturing and electrical products displayed at ISA 2024, highlighting our exciting developments and products.
Shining a Light on Our Electrical Division
For the first time, Grimco introduced our full electrical product offering to the sign industry at ISA 2024. This marked a pivotal moment in our journey as a formidable force in the electrical sign world! The shining star of our booth was our interactive electrical section, most notably our Principal Sloan/HanleyLED wall, as well as featured walls of G2G Lighting, Keystone and Current. We featured solutions for almost every electrical sign project need from the array of Principal Sloan products, including the Prism Synergy Spec, a perfect channel letter solution to the HanleyLED Streamliner with SwiftConnect, a true “plug and play” retrofit sign cabinet solution.
Attendees were also delighted to discover that we now offer paint solutions and custom paint mixing with well-known brands Matthews Paint and AkzoNobel. Coupled with Grimco's manufactured aluminum and Maxmetal, Grimco’s well-rounded Electrical Division is a great one-stop shop for the core products that help keep our customers’ businesses moving forward.
Briteline: 25 Years and Counting
For 25 years of being in the business, Briteline was partying like it was 1999 at ISA! The 90’s hit music was playing, the wrap design was eye-catching, and the show guests were getting hands-on experience with Briteline's curated portfolio of products.
As a crowd surrounded, all eyes were on the Mini Cooper being wrapped with Briteline WrapCAST by Kenny of Accurate Installs throughout the day. Our three most popular WrapCAST Overlaminate finishes, Gloss, Satin, and Matte, were highlighted during the show as well. An observer even remarked that the matte finish on the overlaminate appeared so authentically matte that it seemed as though it had not been laminated at all! Briteline WrapCAST was also a featured vinyl film in The Wrap Institute’s Never Stop Learning Wrap Contest. Installers of every skill level had a chance to work with the film, and it was so easy to install that the Performance Wraps lead team won one of the competition rounds.
Along with celebrating an anniversary, Briteline launched two new products: the Briteline Printable Reflective X with Air Egress and the Briteline Precision Window Perf. Our industry experts conducted demos on how easily the air bubbles would dissipate once they installed the Reflective X samples on flat and curved surfaces. Attendees were also able to experience the other offerings that round out the product line such as Briteline MultiGRIP, Briteline Carpet Film, and Briteline Holographic Rainbow Film on our textured wall display.
For 25 years, Briteline has proved to be a trusted brand in the industry because of its wide array of products with consistent white point, adhesion, and quality throughout, so the end user gets a reliable and uniform application every time. As a brand that started with just application tape, it's safe to say Briteline is here to stay!
Canon Colorado Can Do It All
Grimco's new partnership with Canon was on display at the ISA 2024 show with the industry favorite Canon Colorado M5 Series printer. Attendees were left in awe with its unmatched speed, modular design, and its impressive UVgel Technology.
Throughout the show, the Canon Colorado M5 printer was printing on our Duratex Banner and the speed and quality left everyone who saw it in action impressed. At print speeds of 800 sq. ft. per hour, we were flying through our rolls and printing samples in record time!
As Grimco continues to offer the best to our customers, we are excited to continue building our relationship with Canon and add an excellent brand of products to our growing Equipment and Software portfolio.
Check out our ISA 2024 Equipment Show Specials which are still available!
Grimco and Briteline in Every Corner
Apart from our Grimco and Briteline booths, Grimco had a presence throughout the show floor at ISA. The Kover NUtec Inks booth modeled the quality of the NUtec inks printed on our exclusive brand products including Briteline, iON PVC, Duratex Polystyrene & Banner, and Maxmetal. They hosted an Olympics-style competition that kept attendees engaged and emphasized the quality and reliability of the NUtec inks paired with our Grimco Exclusives, making the perfect team.
Grimco’s own industry experts presented three courses at the ISA Learning Lounge, each focusing on a specific industry sector.
- The first, "Wide Format Printer Review-Ink Technology," provided attendees with valuable insights for selecting the ideal wide format ink for their business.
- The second, "The How To of Sign Fabrication," delved into sign fabrication techniques, including retrofitting with the HanleyLED Streamliner.
- Our most popular session, "Floors, Walls, and Windows: Selecting the Right Vinyl for Your Job," addressed pressing questions and the pain points about vinyl selection for walls, windows, or floors projects.
Attendees left all our courses with invaluable knowledge to drive future success!
The biggest talk of the show was our giveaway drawing where customers had the chance to win a Grand Prize of $20,000 in 3M™ graphic film products. A huge congratulations to the winner - KJ Branding of Minnesota! We spoke with Chad from KJ Branding, and he was extremely excited to win, especially since he is a huge 3M™ fan and loves to use it in almost every project he does. A special thank you to all who participated and entered to win.
Thank You and See You Next Year!
ISA 2024 was a tremendous success for Grimco. We want to extend a huge thank you to all our partnering vendors, including 3M™, Avery Dennison, Orafol, HP, Epson and Kongsberg and trusted team members for making it such a memorable event. We extend our heartfelt gratitude to our customers for their unwavering support. Your dedication fuels our ability to continue to provide the best support, products, and equipment you need to succeed. Thank you for making it possible for us to serve you at our utmost capacity. Stay tuned for more as Grimco continues to work to be a leader in the electrical and signage industry and we look forward to seeing everyone in Las Vegas for ISA 2025, April 23-April 25.
Interested in a product from our booth or want additional information? Connect with a Grimco Rep for more information and to help get you what you need today!